A website is a great communication tool. Provided it demonstrates the professionalism of your company. A website is the first showcase of your online presence; it represents the image and values of your company and / or your brand. If its main objective is to present your activities, it is nonetheless a visibility accelerator. This is an opportunity to enhance your know-how and communicate more easily with your customers and prospects. The development of quality websites implements many technical and creative skills: an effective website requires the intelligent combination of different professions that will enable it to achieve its objectives: seduce the visitor by transmitting the values of your company and by giving it real added value.
What do the benefits include for a website design?
- A website adapted to your needs: website, online store, blog, social network,…
- Responsive Design site: adapted to different mobile and tablet devices
- Installation of your website with a host, booking your domain names and setting up
mailbox (es) mail
- Creation of your customized graphic charter, integration of your media (logo, photos, videos, audio …)
- Assistance in writing your content and adapted layout
- Integration of optional modules: Slider, contact form, Google Map, search engine,
buttons to social networks, Google Analytics statistics tool,…
- Training on the WordPress administration interface
- Optional annual maintenance: updates, full site backups
- Optimization for search engines
Freelance passionate about web creation
Living from his passion for creating websites
Exercise your freelance activity in creating websites as a "professional leisure". It's a hobby and a passion for webdesign, web development, or content writing (webmastering, natural referencing).
Your diverse skills allow you to offer the development of professional-quality websites, from their conception to their on-line publishing.
A freelance web developer in a qualitative approach
We are used to comparing the profession of freelance in creating websites to that of chef:although the kitchen may be industrialized, there are still many chefs who are committed tooffering quality dishes.
The creation of websites follows the same trend: many agencies sell sites created at the chain, without design or needs analysis, and charge pre-designed packages at sometimes unbeatable prices, sometimes abusive. The result is rarely up to scratch because it does not meet the needs of customers.
Because each project is unique, the approach is more "artisanal", qualitative: listen to you, advise you, and create an accessible, optimized, reliable website that meets all your expectations.
Here are the important points for freelance Web Design
Optimize your site for mobile
The mobile is well anchored in the uses of navigation on the internet, and even more than that! Indeed, today, one in five shoppers use their mobile to shop online.
However, although web agencies and webmasters have been made aware of the importance of "responsive design" (that is, a display adapted to mobile) and that most websites have reviewed their ergonomics to adapt, the majority of websites still miss the mobile.
Why? Because most sites are designed and designed first for the desktop and then for the mobile. An example: contact forms or registration to a service or order. If they were already very tedious to fill on a computer, it becomes a real sore on a smartphone, even if the site is responsive.
At a time when the mobile has become the first terminal, it is high time to guide his designs and actions by thinking "mobile first" and therefore update his site, if any.
Create rich and diverse content
The quality of the content is one of the most important vectors of the success of a website. Communicate clearly on your offer, your services, your brand, and your values, on what sets you apart from your competitors. The more your content is worked on, thoughtful and in line with your target and what it looks for, the more you will increase your chances of attracting it to your site and converting it.
Internet users read on average only 20% of the content of a page: you must therefore expose your offer in a clear and concise way to communicate effectively!
Think about the waterline
The waterline is represented by the low limit of what you see on the screen when you view a web page. To see more, you must "scroller", that is to say use the wheel of your mouse or the elevator on the right of the page, or your finger on a tablet or smartphone.
Internet users spend 80% of their browsing time above this waterline. In other words, the important information must absolutely appear above this line, in the display of your site. This is part of good ergonomics practice.
Show your customer reviews
The figures speak for themselves: "88% of Internet users consult online reviews (on merchantsites, blogs, forums, consumer sites …) before making a purchase" (source VIP Reputation). Customer reviews play a decisive role in the purchase and integrate them on its site to reassure and convince a potential customer who still has doubts about the quality of your products or services.
Your freelance webmaster can help you set them up on your site.
Optimize your "calls to action"
Also called "call-to-action" or "CTA", these calls to action are essential elements to think in terms of webmarketing strategies.
A CTA is a link or other type of function on a web page that will cause users to perform a specific action. They are often used as a button containing a "Contact Us", "Visit Our Shop",
"Order This Product", etc.
Your "calls to action" must, in general:
Be tall and visible to attract the attention of the user;
- Display short and explanatory texts;
- Use colors that stand out;
- Be above the waterline;
- Use verbs with imperative or indicative
- Be varied by avoiding doing the same CTA on all pages and texts;
Always keep in mind that a call to action should make it easier for the user to navigate. That is why it is very important that the button is easy to assimilate.
If you sell products or services directly on your site, it is essential to simplify the crucial step of the payment. Most sites can reduce the number of fields on forms by 20 to 60 percent. 27% of users have abandoned their orders due to a payment process that is too long and / or complicated.
The order process pages are the most important part of an e-commerce site. The way they are designed has a strong impact on your conversion rate, and therefore on the revenue generated by your e-commerce site. If you want to quickly improve the performance of your e-commerce, optimization of the conversion tunnel must be one of your priorities for improvement.
Reduce loading times
The speed of loading a website has an impact on its position in natural searches, because Google's algorithm takes into account this parameter since 2010.
In addition, there is nothing more annoying than a page that does not load. You are surely part of this 40% of Internet users leave a site if it takes more than 3 seconds to load!
You will understand: ensuring a quick and smooth navigation to your visitors is essential if you do not want them to go to your competitors.
Have a site in tune with the times
Does your site meet all the previous criteria? Perfect!
But if it has a poor and obsolete design, it is likely that users will prefer the more modern site of a competitor. Remember that your site is the showcase of your business. It must reflect not only the products and services you offer, but also your values. Even if the content is king, the design must be neat and consistent with your brand image.